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However despite the boost in sales, the variety of users stays the same with the rise in value of the classification in 2020 driven by increased use amongst existing users. Driving routines among periodic users is vital to guarantee long-lasting engagement and sustained worth growth, and brand names can do this by utilizing apps to set pointers and develop schedules or using specialised plans giving customers more structure to regimens."  Full Article  commissioned customer research study to examine use of and behaviours towards vitamins and supplements.

Vitamin D supplements 'the key to beating colds and flu', study finds - The  Independent - The Independent

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* Mintel surveyed participants' usage frequency of vitamins and supplements from June 2019 to July 2020. ** Mintel asked participants in July 2020: "How frequently have you taken vitamins, minerals or dietary supplements in the last 12 months?" 24% responded with "Periodically (when I need them/remember to take them)".

The Definitive Guide to The Top 7 Vitamin and Supplement Trends of 2021 - Healthline

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Why vitamin pills don't work, and may be bad for you - BBC Future

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Proprietary Association of Great Britain. (March 31, 2021). Sales worth of vitamins and minerals in Great Britain from 2009 to 2020 (in million GBP) [Graph] In Statista. Retrieved March 16, 2022, from Association of Great Britain. "Sales value of minerals and vitamins in Terrific Britain from 2009 to 2020 (in million GBP)." Chart.